How To Attract Leads to Your Business in 4 Simple Steps

"The desire of gold is not for gold. It is for the means of freedom and benefit."

 - Ralph Waldo Emerson #Quote

First know your audience, then follow these 4 simple steps:

1. Know what problems they are having and what hurts them the most. 
2. Show them a realistic solution you offer to help them solve their problems. 
3. Show them some proof of how this solution is helping others in the form of a testimonial.
4. Tell them what action they should take next.

Ask yourself, "What is it that my prospects really want?" This works for online and offline businesses. Many people turn to online marketing because of weakness. They don't want to pick up the phone and call people. Maybe they get hung up on. And even better, maybe they get cursed out and they get ringing ear from the telephone slamming in the cradle. (If the prospect still owns a land line.) Ouch!

One of my greatest mentors, Mr. Ray Higdon from RayHigdon.com, says some people do not want to learn how to become better communicators. They don't want to learn what to say to attract people. They pray leads will come to them. They don't want to hear this: If you want to build wealth, you have to have a strong mindset and learn the skills for attracting prospects to your business. For a Free 10 Day Attraction Marketing Boot Camp, click here.

When people join your newsletter, your membership site, or your network marketing company, they are joining someone they know, like and trust. If you are in business, you are in the people business.

If you get a lead and you don't call them on the phone, someone else is going to call them, and they are going to become someone else's customer or team member. Someone else is going to sign them up. Learn how to speak on the phone. Practice how you sound on your phone. Make calls using Skype and record them with this free app here. Just be sure to mention you are recording the call for quality and training purposes.

Someone asked Mike Dilliard, a very famous and successful internet marketer when he would actually ask his friends and family to become customers. He said you should ask them whenever you don't care if they become your customer, or join your organization or not. This is how we posture. If your business is network marketing or affiliate marketing, you have the opportunity to change the world. We know this, but most people do not.

We must have a strong mindset to implement the 4 simple steps to attract more leads into our business. We are, not like,  "Please join. Please please please join if you are my friend or family and you love me." This is not about begging people to do business with you. This isn't about helping people save money. This is about helping people live better lives. This is about us making someone's life better.  

We want to find out if our prospects are qualified to work with us. This is about us attracting the right people to work with. For a FREE 10 Day Boot Camp on How To Attract Prospects To You, click here. We want to know if prospects are open-minded enough to work with us. We are finding out if they qualify for our time. This is posture along with having a strong mindset. 

You also want to be open-minded enough to talk to the people you already know. Look at the contacts in your phone. There are people in your phone who are in the same situation you are in or you were once in. Someone is facing the problems you can help them solve. Someone wants to improve their life. Some people want to stop having more month at the end of the money. Someone in your phone wants to get out of the rat race. Your solution is what they are looking for. Call them.

Practice what you will say to your prospects. Practice your scripts. Practice asking questions. Record yourself with your phone. Listen to how you sound. If you don't like the way you sound, change it. If network marketing is your profession, ask people, "Would you be open to a side project if it didn't interfere with what you have going on right now?" Who cares if they say no? Go to the next one. Your job is done. You did your job. You asked.

If you are a business owner, you are a people person. So, call your leads. Use a phone number on your opt-in lead capture pages and pick up the phone and call them. Stay on the phone with them while they view your offer or presentation. Ask them if they are in front of their computer. Say, you'll wait right here while they are viewing. Tell them, " I'm going to stay right here with you until you watch this." After they watch the presentation, ask them why they are open. Ask them what recently has changed in their life that has you open to a home-based business, or whatever your business is. Make a note of it. These are their pain points and will help you close your prospect. You are digging for information. "What has you open?", "What has happened to you in your life?"

Be prepared for people to ask what the side project is all about before you get their contact information. Be ready to promise them you will follow up with them and let them know what this is all about when you have an opening in your schedule.

Use a break in communication. This is a real or a fabricated story about why you have to go right now and you will promise to follow up with them. This is the reason why you need to keep your conversation short. 

Focus on the people. Ask a lot of questions. Most people don't like sales or coaching. Sign up for Free 10 Day Attraction Marketing Boot Camp here. Like and Share if you like this post. Sharing is caring.